National Geographic (also abbreviated as Nat Geo), born in 1888 is a world-leading brand in science, geography, exploration and travel.
It airs non-fiction television programs which deals with issues of flora and fauna, scientific discoveries, history, culture and nature.
During our childhood, many of us would have became familiar with National Geographic through its enduring magazine or its educational television channel.
However, as time passed, numerous competitors entered the scene, following NatGeo’s methods along with introducing their own innovative ideas. As a result, the audience began to shift their attention towards these new platforms.
Consequently, despite of having a substantial initial audience base, NatGeo gradually started losing its viewership
Consequently, the onset of the digital era put National Geographic’s magazines at risk of fading away.
As a result, the company experienced a significant decline in its subscription revenue.
Do you think NatGeo sat idle after loosing its audience?
If you were in National Geographic’s position, what strategies would you have adopted to win back your audience?
Contd…..
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